Creative Concept: Maurizio Arrivabene
Creativity and Execution: CountryLab Italy
Architects: Francesco Carboncini, Gabriele Persico, Enrico Fabbri
Logistics and Technical Support: P.M.I. General Services
Project Coordination: Paola Roncoroni Mateeson and Justine Epars
Tecno, the historical Italian trademark of quality design, is the protagonist at Lausanne, avenue de Rhodanie, the international headquarters of Philip Morris. This has been achieved with the project designed by the Turin-based firm Country Lab that included Beta Duepuntozero writing desks designed by Pierandrei Associati in the renovation plan for consumer engagement department spaces.
The Philip Morris headquarters have been conceived as a campus—called PM Campus—because, as a breeding ground for creative projects, work management is based on mutual exchange of ideas. The company requested this concept to be developed without implementing architectural changes to the position of walls or the size of existing spaces.