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TECNO AT ORGATEC: A TRADITION OF CRAFTSMANSHIP, INNOVATION AND HIDDEN QUALITY

The stand wanted by Tecno and created by Milgiore+Servetto Architects at Orgatec offers three different journeys/exeperiences, which visitors can enjoy in different ways and at different times through the new products.

The products are therefore presented whole and in parts, but all with the option to “zoom” inside and find out more about the design and production qualities. A kind of journey into the ‘physical’ backstage of a product, to explore in greater depth the relationship between Tecno’s traditional ‘know how’  and innovative in techniques and materials.

The space is designed around two levels of narration: one external plus the exhibition captions, and one internal, an experiential journey featuring three areas plus sets of information which appear as three separate cells for three themes.

More than just setting, this landscape, which projects towards a new means of communicating the tecno brand through a space characterised by the three main elements: work space, exhibition space and information space.